Lynx Educate
Non renseigné
MISSION
* We are seeking a Head of Growth Marketing (part-time, freelance) to design and drive our growth and learner engagement strategies. In this manager-level role, you will focus on building campaigns and innovative experiences that attract new learners, activate them on our platform, and keep them engaged over time.
* This is a strategic role that requires both development of vision, strategy, innovation, and performance measurement as well as hands on work drive to execution both as a manager and contributor.
* We are looking for someone passionate about growth, storytelling, and engagement in a B2B2C model.
* With learners at the heart of what we do, we rely on our CRM platform as a critical tool to engage, nurture, and retain our growing community.
What You'll Do
Growth Strategy & Storytelling
* Develop and own the full-funnel growth strategy to scale learner acquisition, reduce churn, and increase completion rates.
* Craft compelling product-driven narratives that highlight the impact and value of our catalogue of courses and partnerships.
* Identify innovative new strategies and channels to attract and nurture learners.
Acquisition, Activation & Retention
* Develop multi-channel outreach campaigns to bring new learners onto the platform.
* Build logic-based CRM workflows (via Brevo) to automate engagement based on learner behaviour (e.g., inactivity, milestones, progress) and manage team to implement.
* Continually optimise engagement strategies to ensure learners stay active and complete their education journeys.
Management & Collaboration
* Strategic leadership of FT team member plus ability to take on hands-on ownership of campaign execution and day-to-day CRM activities.
* Collaborate with our operations and communications team to ensure campaigns are aligned, and consistently executed.
Performance Measurement & ROI
* Define KPIs that track acquisition, activation, engagement, and retention as well as learner engagement.
* Analyse campaign performance and learner behaviours across channels, generating insights that directly inform future strategy.
* Report regularly to leadership on campaign effectiveness and return on investment, ensuring data drives decision-making.
PROFIL RECHERCHÉ
Non renseigné
Lynx Educate
Autres
Paris
Temps partiel (≤ 32 heures)
Non renseigné
09/09/2025
Freelance