Présentation de l'entreprise - BERNI Berni is an independent menswear brand founded in 2025 and inspired by American modernist architecture, pop culture and everyday comfort. Designed and manufactured exclusively in Europe, the brand combines premium craftsmanship with a playful approach to storytelling. The brand is currently available online and through selected retailers in France, Japan & the US.
Berni is looking for a freelance Brand Content & Social Media Manager to own the brand's organic presence and help shape its visual identity across digital platforms. We're looking for someone who combines strategic thinking with hands-on execution-someone who can define a creative vision, produce high-quality content independently and continuously find new ways to grow the brand organically. This role is ideal for someone who enjoys building brands from the ground up and wants to play a key role in shaping Berni's visual identity., Creative Direction * Develop creative concepts for campaigns, storytelling and recurring content series * Continuously elevate the brand's creative output * Work closely with the founder to shape the brand's visual identity Content Creation * Produce high-quality day-to-day content (photos, Reels and Stories), including creative assets tailored for paid social campaigns * Shoot and edit premium-quality content independently using lightweight setup * Plan and coordinate larger editorial shoots when needed, including sourcing locations, models and collaborators * Ensure all content meets a high creative and aesthetic standard Social Media Strategy * Define and execute the Instagram content strategy * Build a content calendar aligned with product launches and key brand moments * Analyze content performance and continuously optimize the strategy to maximize organic growth Community & Brand Growth * Identify relevant creators, influencers and communities for product seeding * Build relationships with creators aligned with the brand * Coordinate gifting opportunities and monitor their impact * Stay on top of emerging trends while ensuring every initiative remains true to the brand
* At least 4/5 years of experience creating and managing content for a fashion brand * A strong understanding of the menswear industry * Excellent photography and mobile videography skills * A strong visual eye and deep understanding of Instagram * A strong understanding of the different creative approaches required for organic content and paid social * Experience planning and coordinating photo shoots * Knowledge of influencer seeding * Proactive, organised and creative * Mastery of AI tools is a strong plus
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