Kolsquare
Kolsquare is the leading Influencer Marketing software solution in Europe, trusted by marketing professionals to manage KOL (Key Opinion Leader, also known as influencer) marketing campaigns. Our platform is designed to optimize brand communication strategies, addressing the challenges of the digital era.
With Kolsquare, professionals can seamlessly identify the most suitable KOL profiles, manage their campaigns from start to finish, and analyze their results and performance metrics.
Kolsquare leverages cutting-edge Big Data, AI, and Machine Learning technologies to empower hundreds of clients-including Coca-Cola, Danone, Publicis, Orange, Sézane, and Decathlon. We help brands forge meaningful partnerships with over 3 million KOLs who have 5,000+ followers across 180 countries on platforms like Instagram, TikTok, Twitter (now X), Facebook, Snap, and YouTube.
In 2024, Kolsquare became part of the team.blue group, one of Europe's largest private tech companies. This partnership amplifies our commitment to innovation, excellence, and our continued trajectory of exceptional, profitable growth., Kolsquare is proud to be a Benefit Corporation, certified B-Corp in 2024.
Our mission is to help you realize your full potential while making a positive impact on the world.
Influencer Marketing is hailed as a revolutionary $30B industry that has transformed the media and digital landscape. It is both a goldmine of opportunity and a field surrounded by myths and uncertainties. While everyone acknowledges its impact on brand awareness and customer acquisition, not everyone knows how to harness its potential effectively.
At Kolsquare, we believe wholeheartedly in the power of this new media. We see it as the most impactful way for ideas, individuals, and organizations to grow and achieve their greatest potential. Furthermore, we believe it is an incredible tool to create meaningful, positive change for a better world.
Our mission is simple : to make the power of KOL Marketing accessible to all.
MISSION
Reporting to the CMO, and with support from your peers, you will own the Italian marketing strategy, executing high-impact initiatives that drive awareness, credibility, and lead generation. You will work closely with the sales team to define market opportunities, create the right marketing materials, and ensure effective communication and engagement with potential customers.
Your role will require a mix of strategy, hands-on execution, and cross-functional collaboration, working with content, PR, partnerships, events, and digital marketing to position Kolsquare as a leader in the Italian market., * Position Kolsquare as Italy's go-to Influencer Marketing platform through PR, thought leadership content, strategic partnerships and events.
* Build relationships with media, industry experts, and associations to amplify our thought leadership.
* Working with the central content team, localize blog posts, reports, and whitepapers that showcase Kolsquare's expertise and proprietary data.
* Secure speaking engagements & media opportunities to strengthen brand authority.
Lead Generation & Sales Collaboration
* Work closely with sales to define an Italian-specific acquisition strategy that aligns with our business objectives.
* Working with central product marketing and content marketing teams, localize marketing materials (brochures, case studies, blog articles, whitepapers, email sequences) that help the sales team convert leads.
* Implement localized lead generation campaigns, including content marketing, paid media, and events.
* Track key KPIs to measure impact and optimize campaigns for lead conversion.
Events, Partnerships & Community Engagement
* Identify, plan, and execute high-impact local events that generate brand visibility and qualified leads.
* Develop strategic partnerships with marketing associations, agencies, and key industry players.
* Engage with influencer marketing communities & ambassadors to create advocacy and strengthen Kolsquare's reputation.
Public Relations & Media Management
* Manage Italian-based PR initiatives in collaboration with local PR agencies and journalists.
* Pitch and distribute newsworthy content to key media outlets.
* Monitor and analyze market trends & competitors, ensuring we stay ahead of industry changes., Deliver WOW - Be Responsible in your actions - Pursue Growth & Learning - Be passionate and determined - Share your Power, Knowledge & Wealth - Build Authentic relationships. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences.
PROFIL RECHERCHÉ
You have 4+ years of experience in marketing, PR, or brand management, ideally in Influencer Marketing or SaaS Martech.
You have a deep understanding of the Italian influencer marketing & media landscape with an existing network.
You are Italian speaker and fluent in English.
You have a strong network with relevant Italian media, influencers and agencies.
You're a strategic thinker and hands-on executor, ready to own and scale Kolsquare's presence in Italy.
You're commercially driven and know how to generate demand & support sales.You have experience in creating appealing marketing materials (case studies, reports, brochures, email sequences…)
A self-starter, you thrive in a fast-moving, international environment
Kolsquare
Autres
Paris
Plein temps (> 32 heures)
Non renseigné
03/09/2025
Freelance