Paid Acquisition Expert Freelance - Meta & Tiktok Ads (M/F)

Présentation de La MISSION

We need someone who can execute at a very high level from day one, bring structure, and challenge our current setup. About Veesion Veesion is an AI-powered video analytics solution that helps retailers prevent theft in real time using their existing CCTV cameras. Instead of reviewing footage after losses occur, our system: * Detects suspicious gestures (concealment, consumption, etc.) * Sends real-time alerts with video clips * Enables teams to intervene earlier and deter repeat offenders Our value is built on: * Visibility Intervention Deterrence Enables teams to intervene earlier and deter repeat offenders, * Store owners / operators * Multi-store managers * Loss prevention / operations Messaging is ROI-driven, pragmatic, and must follow strict truth-driven guidelines (no overselling AI capabilities) Paid Acquisition at Veesion Our paid strategy is heavily focused on Meta Ads, with: * Lead generation Meta Lead Forms + Typeform landing pages) * Structured campaigns by: * Country * Vertical * Funnel stage Scale vs Build / testing) We also: * Use scripted UGC videos (human & AI-generated) * Work with external creative agencies UGC AI production) * Are starting to explore TikTok Ads and potentially other channels Current priority: * Clean up and rebuild a scalable foundation * Improve performance reliability and testing velocity Scope of Work 1. Audit & Strategy Challenge * Audit existing Meta campaigns (structure, targeting, performance) * Identify key gaps and inefficiencies * Challenge current setup and propose improvements 2. Campaign Execution & Management * Set up, launch, and manage campaigns Meta primarily) Ensure: * Clean campaign structure (by country / vertical / funnel) * Correct budget allocation (scale vs test) * Optimize campaigns continuously 3. Tracking & Data Reliability * Ensure tracking is: * Correctly implemented * Reliable across campaigns * Validate: * Campaign naming conventions * Attribution logic * Flag and fix issues proactively 4. Testing & Performance Improvement * Build a structured A/B testing framework * Define hypotheses and test plans * Analyze results and iterate quickly 5. Creative Feedback & Collaboration * Work closely with creative agencies UGC / AI * Provide: * Clear briefs * Feedback on scripts and ads * Ensure creatives align with: * ICP * Performance goals * Messaging guidelines (no overselling) 6. Reporting & Communication * Provide clear, concise weekly updates: * Performance * Learnings * Next actions * Flag issues early and proactively Expected Outcomes Within the first weeks, we expect: * Clean, structured campaign setup * Reliable tracking and data * Improved execution quality (no basic errors) * Clear testing roadmap * Strong collaboration with creative team