Yanaa was co-founded by a former professional athlete, nutritionist, and private chef, along with a regenerative designer who was previously a Marketing & Concept Manager at Salomon.
Yanaa stands for "You Are Not An Astronaut", because we believe:
1. You don't need to eat astronaut food.
2. You shouldn't take yourself too seriously.
3. You need to take care of this planet.
For two years we've been working behind the scenes, and we're finally launching our product.
Our passion is cooking (and, of course, sports), and we were fed up with the same old bars and sugary sports nutrition.
That's how Yanaa was born.
We've created real food for endurance athletes.
We stepped away from the sugar-based approach and, with the help of engineers, scientists, athletes, and nutritionists, have created incredible savoury recipes.
Gastronomic fuel, even.
In recent years, we've seen a growing movement among professional athletes called the "Food First" - which means ditching ultra-processed nutrition in favor of real food.
With Yanaa, we want to make this approach accessible to everyone with our next-level products, made with organic ingredients, cooked in Provence, and designed to support gut health (and long-term well-being).
You might be surprised to learn that:
1. 78% of athletes believe existing sports nutrition is unhealthy.
2. 77% of athletes say sports nutrition tastes terrible.
3. 75% of athletes prefer savoury options., * Content Creation:
* Develop high-quality, engaging content for both paid and organic social media and other digital platforms.
* Collaborate with the external marketing team to align content with the brand's voice and objectives.
* Write confidently and fluently in the brand's tone of voice, creating consistency and fluency across our organic and paid communications.
Community Management:
* Manage and grow our online communities across platforms.
* Engage with followers, respond to comments and messages, and foster a sense of connection and collaboration.
Ad-Hoc Support:
* We are a start-up, and as such, no role is too small for anyone in the team.
Working collaboratively with the founders and the wider team is key in this role.
* As a food business, taste testing is part of the job., * Opportunity to work on a groundbreaking project in collaboration with world-class athletes.
* Flexibility to work remotely and have lots of freedom, while contributing to a global initiative.
* Be part of a dynamic and innovative team shaping the future of sports and community engagement.
* The opportunity to travel, work, (and live if you would like) in "the Venice of the Alps", regularly voted the best town to live in France.
We are seeking a versatile and creative Content Creator and Community Manager to join our team and launch our brand.
This role is pivotal to our marketing strategy and involves creating engaging content, leading on social media management, managing our online communities, and building strong relationships with our audience.
The ideal candidate will be fluent in French, possess high-level English proficiency, and thrive in a remote work environment., * Fluency in French (native or equivalent proficiency) and high-level English skills.
* Proven experience in content creation and community management.
* Strong understanding of social media platforms and trends.
* A real eye for beautiful photography.
* Ability to work independently and meet deadlines in a remote setting.
* Flexibility to attend in-person meetings in Annecy, France.
* Bonus:
Passionate about both food and the sports or athletic industry.
* Sociable, autonomous, and takes initiative.
* Someone with a good network in the outdoor world is a plus.